Here’s another question I received from one of my subscribers pertaining to his Google Adsense account, which to some savvy adsense publishers sound so basic. But let’s give this fellow adsense publisher a little consideration being a newbie in the google adsense world.
His question :
” How does an invalid click of google adsense ads in my website affects me?”
My answer :
More than anything else, an invalid click is a big no-no and it will get your account terminated faster than you can imagine.
Having said that, an invalid click is when a google adsense publisher clicks on their own ads to add to their earning potential .
It is also when an adsense publisher asks others to click on his or her ads just to raise their revenue. It also raises the advertiser’s costs and Google won’t tolerate this. Google Adsense has state of the art technology and they know what’s going on.
Invalid clicks in google adsense ads also happen when someone uses robots or any automated software that will click on the adsense ads. Such practice is a clear violation of the google adsense policy and expect no mercy from the adsense staff when you are caught doing this.
Doing something that will result to invalid clicks however, is not necessary as there are plenty of money-making opportunities with valid clicks.
With an optimized website, useful content, and attractive ads, there’s no reason for anybody to even entertain the idea of using invalid clicks.
You the publisher, have complete control over the advertisement that runs on your site. You can choose to run only image ads, only text ads, or a combination of both. Google recommends that you choose a combination of both to maximize your earning potential.
When making your ad decision, you have the freedom to choose which type of ads run across your entire account (image or text) or you can narrow that decision to what type of ad might run on a particular page.
Right now, you can not differentiate your image ad click rate from your text ad click rate. But you can of course, differentiate your click rate from one site as opposed to another site. Say, for example, you run only image ads on one site and only text ads on another site, but by setting up channels to track both sites, you can see which site has the better click rate.
Of course, you have to take into consideration there would be more factors than whether you were running text or image ads. The content, the placement of the ads in general, even the color could make a difference.
Lastly, for more detailed and specific instructions of Google Adsense Invalid Clicks provision, please read the official Google Adsense Program Policy in this link.