Google Adsense Invalid Click and How Does It Affect Adsense Publisher Account

May 14th, 2009

Here’s another question I received from one of my subscribers pertaining to his Google Adsense account, which to some savvy adsense publishers sound so basic. But let’s give this fellow adsense publisher a little consideration being a newbie in the google adsense world.

His question :

” How does an invalid click of google adsense ads in my website affects me?”

My answer :

More than anything else, an invalid click is a big no-no and it will get your account terminated faster than you can imagine.

Having said that, an invalid click is when a google adsense  publisher clicks on their own ads to add to their earning potential .

It is also when an adsense publisher asks others to click on his or her ads just to raise their revenue. It also raises the advertiser’s costs and Google won’t tolerate this. Google Adsense has state of the art technology and they know what’s going on.

Invalid clicks in google adsense ads also happen when someone uses robots or any automated software that will click on the adsense ads. Such practice is a clear violation of the google adsense policy and expect no mercy from the adsense staff when you are caught doing this.

Doing something that will result to invalid clicks however, is not necessary as there are plenty of money-making opportunities with valid clicks.

With an optimized website, useful content, and attractive ads, there’s no reason for anybody to even entertain the idea of using invalid clicks.

You the publisher, have complete control over the advertisement that runs on your site. You can choose to run only image ads, only text ads, or a combination of both. Google recommends that you choose a combination of both to maximize your earning potential.

When making your ad decision, you have the freedom to choose which type of ads run across your entire account (image or text) or you can narrow that decision to what type of ad might run on a particular page.

Right now, you can not differentiate your image ad click rate from your text ad click rate. But you can of course, differentiate your click rate from one site as opposed to another site. Say, for example, you run only image ads on one site and only text ads on another site, but by setting up channels to track both sites, you can see which site has the better click rate.

Of course, you have to take into consideration there would be more factors than whether you were running text or image ads. The content, the placement of the ads in general, even the color could make a difference.

Lastly, for more detailed and specific instructions of Google Adsense Invalid Clicks provision, please read the official Google Adsense Program Policy in this link.

How To Find Popular Niche Products That Sells Online

May 10th, 2009

In my eight (8) years of doing business online, I have observed that the most common challenge that a new player in the field of internet marketing encountered, is on “how to find a popular niche products to sell online”, for them to start creating a website and launch an online advertising campaign.

For a newbie, finding popular products to sell online is quite a tough challenge, let alone in going deeper to find the product niche, define and sub-divide a large homogenous market into clearly identifiable segments having similar needs, wants, or demand characteristics.

Hence as reference, I listed herein some of my favorite sites in finding popular products to sell online.  I visited these websites each time I want to launch a new campaign, to check the popularity of a certain product, and match these with the recent demands of the market.

Everyone is invited to use this, especially those “would-be” internet marketer that are still struggling to find answer on their mind boggling question on finding popular products that sells online.

Resource Links To Find A Popular Niche Product that Sells Online

1) Amazon’s New Releases

This will show a list of all new DVD’s, Music, Books, Toys, Apparel, and Video Games. Use any of the items into the Niche Finder Tool, to find new niche products to promote and ideas to be used in article marketing.

2) Amazon’s Hot Sellers

Listed products are proven best sellers. So they are bound to have good number of searches.

3) Magazines.com, Inc.

This is an amazing site for niche marketing hunting. Magazines.com spend a lot of money testing what to put on the covers of their magazines. Hence, anything mentioned on the cover is a sure hot topic.

4) Froogle.com

Listed here are 25 products that people have recently searched for using Froogle.

5) Ebay Pulse or the New Ebay Pulse

Features the daily snapshot of current trends, hot picks, cool stuff, and popular searches on eBay

6) Yahoo Buzz

Determines the most popular topics that people are searching for on Yahoo!, and showcase the most popular stories within those topics, based on activities like voting, commenting, and emailing stories to friends.

7) Google Hot Trends

Google Trends provides insights and up-to-the-minute broad search patterns in the google search network.

Other useful websites that you can refer to in finding popular products that sells online are :

1) Paypal Top Selling Products

2) Shopping.com

3) Clickbank Market Place

4) 43things

Purpose Driven Life Sold 15 Million Copies Made Rick Warren Very Wealthy

April 23rd, 2009
It’s been the 3rd day of our gruelling Sales and Marketing Business Conference and almost everybody gets tired now.We expect to finish the conference today but due to some critical unresolved issues on how to catch up with our sales slippage against the first quarter budget, we are all compelled to extend another day.

This one day  extension is unexpected, and so, some of our sales and marketing people run out of their personal supplies including clothes and underwear… :)  

Everybody rush to the department store to buy their things during break time, and while some of my colleague were out, I was able to have a time to grab and open my laptop to check my mailbox.

I read and scanned all the incoming emails which mostly composed of regular reports on sales and other marketing activities of our people out there on the field. As I scanned further the inbox, one of which caught my attention.

It’s coming from a friend, and found its content quite interesting so i took the liberty of posting it here in this weblog as my personal reference when the stress and burden of everyday challenge felt heavy.

It’s about the interview of the famous author of the “Purpose Driven Life” that Sold 15 Million Copies and Made Him Very Wealthy, and here I quote…

” You will enjoy the new insights that Rick Warren has, with his wife now having cancer and him having ‘wealth’ from the book sales. This is an absolutely incredible short interview with Rick Warren, ‘Purpose Driven Life ‘ author and pastor of Saddleback Church in California
 
In the interview by Paul Bradshaw with Rick Warren, Rick said:
 
People ask me, What is the purpose of life?
 
And I respond: In a nutshell, life is preparation for eternity. We were not made to last forever, and God wants us to be with Him in Heaven.
 
One day my heart is going to stop, and that will be the end of my body– but not the end of me. I may live 60 to 100 years on earth, but I am going to spend trillions of years in eternity. This is the warm-up act – the dress rehearsal. God wants us to practice on earth what we will do forever in eternity.
 
We were made by God and for God, and until you figure that out, life isn’t going to make sense.
 
Life is a series of problems: Either you are in one now, you’re just coming out of one, or you’re getting ready to go into another one. The reason for this is that God is more interested in your character than your comfort; God is more interested in making your life holy than He is in making your life happy.
 
We can be reasonably happy here on earth, but that’s not the goal of life. The goal is to grow in character, in Christ likeness. This past year has been the greatest year of my life but also the toughest, with my wife, Kay, getting cancer.

I used to think that life was hills and valleys – you go through a dark time, then you go to the mountaintop, back and forth. I don’t believe that anymore. Rather than life being hills and valleys, I believe that it’s kind of like two rails on a railroad track, and at all times you have something good and something bad in your life. No matter how good things are in your life, there is always something bad that needs to be worked on. And no matter how bad things are in your life, there is always something good you can thank God for.. 
 
You can focus on your purposes, or you can focus on your problems: If you focus on your problems, you’re going into self-centeredness, which is my problem, my issues, my pain.’ But one of the easiest ways to get rid of pain is to get your focus off yourself and onto God and others.
 
We discovered quickly that in spite of the prayers of hundreds of thousands of people, God was not going to heal Kay or make it easy for her- It has been very difficult for her, and yet God has strengthened her character, given her a ministry of helping other people, given her a testimony, drawn her closer to Him and to people.
 
You have to learn to deal with both the good and the bad of life.
 
Actually, sometimes learning to deal with the good is harder. For instance, this past year, all of a sudden, when the book sold 15 million copies, it made me instantly very wealthy. It also brought a lot of notoriety that I had never had to deal with before. I don’t think God gives you money or notoriety for your own ego or for you to live a life of ease.
So I began to ask God what He wanted me to do with this money, notoriety and influence. He gave me two different passages that helped me decide what to do, II Corinthians 9 and Psalm 72.
 
First, in spite of all the money coming in, we would not change our lifestyle one bit.. We made no major purchases.
 
Second, about midway through last year, I stopped taking a salary from the church.
 
Third, we set up foundations to fund an initiative we call The Peace Plan to plant churches, equip leaders, assist the poor, care for the sick, and educate the next generation.
 
Fourth, I added up all that the church had paid me in the 24 years since I started the church, and I gave it all back. It was liberating to be able to serve God for free.
 
We need to ask ourselves: Am I going to live for possessions? Popularity? Am I going to be driven by pressures? Guilt? Bitterness? Materialism? Or am I going to be driven by God’s purposes (for my life)?
 
When I get up in the morning, I sit on the side of my bed and say, God, if I don’t get anything else done today, I want to know You more and love You better. God didn’t put me on earth just to fulfill a to-do list. He’s more interested in what I am than what I do. That’s why we’re called human beings, not human doings.
 
Happy moments,    PRAISE GOD.
Difficult moments, SEEK GOD.
Quiet moments,     WORSHIP GOD.
Painful moments,  TRUST GOD.
Every moment,      THANK GOD.. ”

At the end of the email, a request that same will be pass on ( via email ) was written… But no, I don’t want to do it since I don’t want to spam people even if they are my close friends. As earlier mentioned, I found this message quite interesting and so I opted to post it here for me or you to read. God Bless…

This is the famous book ” Purpose Driven Life ” that Sold 15 Million Copies and Made Rick Warren Very Wealthy.

Purpose Driven Life of Rick Warren

Purpose Driven Life of Rick Warren

The Purpose Driven® Life: What on Earth Am I Here For? (Purpose Driven® Life, The)

Looking For Guaranteed Insider Tips On How To Maximize AdSense Revenue?

April 19th, 2009

Just arrived from a four (4) day business travel, and now preparing for marketing data and statistics for our upcoming Corporate Sales and Marketing Business Conference this week.

On this scheduled Sales and Marketing Conference, we will be mapping out plans in preparation for the coming lean months wherein, sales is expected to slow down IF we will not do some interventions to address these expected peak and valleys of our business.

But before engaging my time and efforts on this aforesaid corporate activities – Sales and Marketing Conference in particular, it reminds me of the other conference that I think the readers of this blog must know.

First thing to do – Mark this date on your calender : APRIL 22, 2009  |  MOSCONE CENTER WEST, SAN FRANCISCO

Activity : Contextual Advertising Conference

Adsense users, small to mid-sized publishers and advertisers will come together at ADSPACE – the first and only conference and expo dedicated to AdSense and contextual advertising.

ADSPACE is for small to mid-sized publishers looking for insider tips on how to maximize AdSense revenue. And advertisers wanting to learn how top marketers drive huge investment returns from Google’s content network and other contextual advertising.

WHO should attend in this Contextual Advertising Conference?

Publishers
Publishers that earn contextual advertising revenue, including individuals who rely on AdSense or similar on-site advertising for a significant portion of their revenue, or who work for a company that has a major AdSense/contextual advertising revenue stream. 
 
Advertisers:
Anyone currently spending or looking to spend marketing dollars on search engine marketing and contextual advertising networks.  
 
Vendors/Service Providers:
Advertising platforms, optimization services, and technology developers that service the millions of Web site owners and advertisers who depend on contextual advertising for their livelihood.

EXPECTED  SESSIONS/TOPICS

Two dynamic tracks – one for Publishers and one for Advertisers. Sessions will drill down beyond the basics and into specifics on how you can increase your profits!  Sessions include:

One of a kind AdSense Publisher Forum – your chance to share your ideas and suggestions directly with the AdSense team.
 
Measurement and Metrics – top advertisers tell you how they manage their contextual advertising accounts on Google and elsewhere – learn how they make content consistently profitable! 
 
The Secrets to Success: Tips and Tricks from Leading Publishers – Stop dreaming of building a site with 150 million page views a month – find out how it’s done from successful publishers. 
 
Social Media Strategies – Experts from FaceBook, RockU, and SocialMedia.com tell you why you need to make social media part of your media budget now.

This Contextual Avertising Conference of ADSPACE features an all-star line-up of the brightest minds in contextual advertising, including panelists from Google, Microsoft, eBay, Amazon, Zappos, Facebook, and Commission Junction. The keynote speakers include :

Brad Bender
Google – Product Management Director
For the first time, hear from a leading AdSense Executive.

Will Martin-Gill
Director of Internet Marketing – eBay
Managing over 100,000 affiliates!

Tim Kendall
Director of Monetization – Facebook

Jared Friedman, Founder and CTO, Scribd – A top AdSense publisher with more than 150 million page views each month! 
 
Darrin Shamo, Senior SEM Manager, Zappos.com – Find out what Zappos looks for in an AdSense publisher.  
 
Kevin McCabe, Senior Product Manager, Microsoft pubCenter – What is Microsoft doing to get market share!

And a host of lot more! Click here to see the complete lineup of speakers.

I hope you can make it on this very important event. Learn more about this Contextual Advertising Conference here

Adsense Privacy Policy Update Must Reflect The Use Of Interest-Based Advertising

April 13th, 2009

Today is already April 13, 2009, five (5) days after the deadline set by Google to all of their Adsense Publishers to update their websites’ Privacy Policy.

Last month, The Google AdSense Team had emailed to all of their Adsense Publishers and announced their upcoming launch of  “interest-based advertising”.  And thus, requires all Adsense Publishers  to review and make necessary changes to their websites’ privacy policies.

If you are still on the process of figuring out on how to reflect this required changes in your website’s privacy policy, I have posted here a copy of this updated Adsense Privacy Policy which you can freely use to your website/s.

Simply Copy the whole text as written below and paste this directly to your website’s privacy policy page.

  Privacy Policy
We recognize the importance of protecting your privacy  and our policy is designed to assist you in understanding how we collect, use and safeguard the personal information you provide to us and to assist you in making informed decisions when using our site.

Your Consent

By using our Web site you consent to our collection and use of your personal information as described in this Privacy Policy. We reserve the right to amend this privacy policy at any time with or without notice.

IP Addresses

IP addresses are used by your computer every time you are connected to the Internet. Your IP address is a number that is used by computers on the network to identify your computer. IP addresses are automatically collected by our web server as part of demographic and profile data known as traffic data so that data (such as the Web pages you request) can be sent to you.

How Do We Use Information We Collect from Cookies?
As you visit and browse our Web site, it uses cookies to differentiate you from other users. In some cases, we also use cookies to prevent you from having to log in more than is necessary for security.Cookies, in conjunction with our Web server’s log files, allow us to calculate the aggregate number of people visiting our Web site and which parts of the site are most popular. This helps us gather feedback to constantly improve our Web site and better serve our clients.

Cookies do not allow us to gather any personal information about you and we do not intentionally store any personal information that your browser provided to us in your cookies.

Some advertisers may use the cookie technology when they advertise on our site, which will also send these advertisers (such as Google through their Google AdSense program) some information including your IP address, your ISP, and the browser used when you visit our site.

Google, as a third party vendor, uses cookies to serve ads on our site. This process is usually used for geo-targeting purposes only and/or for showing relevant ads based on specific topics that you as web user is searching.

Google’s use of the DART cookie enables it to serve ads to its users, based on their interests (”interest based targeting”).

What is DoubleClick DART cookies
DART cookies are used for ad serving through Google’s DoubleClick, which places a cookie on your computer when you are browsing the web and visit a site using DoubleClick advertising (including some Google AdSense advertisements).
 
This cookie is used to serve ads specific to you and your interests (”interest-based targeting”) and the ads served will be targeted based on your previous browsing history.

DART uses “non personally identifiable information”.  It does NOT track personal information about you, such as your name, email address, physical address, telephone number, social security numbers, bank account numbers or credit card numbers. 

You can opt-out of this ad serving on all sites using this advertising by visiting DART Ad-Serving and Search Cookie Opt-Out.

Users may also opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.

You can further choose to accept or refuse cookies by changing the settings of your browser.

Or, you can opt to be warned before a cookie is deposited on your computer.

Policy Modifications
We may change this Privacy Policy from time to time. If/when changes are made to this privacy policy, we will email users who have given us permission to do so. We will post any changes here, so be sure to check back periodically.

However, please be assured that if the Privacy Policy changes in the future, we will not use the personal information you have submitted to us under this Privacy Policy in a manner that is materially inconsistent with this Privacy Policy, without your prior consent.

AdSense Privacy Policy sourced from www.Guide-2.com/

 

With that changes , above sample copy of  updated Google Adsense Privacy Policy now ensures that your websites reflect the required “internet-based advertising” policy.